A sports betting app is a great way to make money, but it can be difficult to build one from scratch. To begin, you’ll need to identify your target audience and determine what types of bets they’re likely to place. Once you’ve done this, you can create an app that meets the needs of your market.

When it comes to online sports betting, few companies have the same name recognition as Sportsbet. This Australian bookmaker has shaped an entire industry and is now a household name. Founded in 1993, the company was Australia’s first licensed bookmaker and has had a major impact on the industry. In 2018, it posted an underlying profit of AU$215 million and revenues of AU$740 million. Its founder Matthew Tripp had the foresight to anticipate a boom in online, mobile, and phone-based wagering. He also implemented clever marketing techniques like money-back specials and “justice payouts” refunds for unlucky punters.

Sportsbet has recently launched a Same Race Multi feature, which is a new Australian first for a bookmaker. The new option lets you select 1-4 legs on a multi and gives you the chance to back multiple runners to finish in the top 2, 3, or 4. This is a great feature that adds a lot of value to your racing bets.

Before you start placing bets, be sure to check whether your state’s gambling laws allow you to play. You’ll also want to verify your age and address before you can deposit money with a sportsbook. Some websites will require you to provide proof of your identity while others may use a Geolocator to ensure that you are physically in the correct jurisdiction to bet.