After his non-compete clause expired, Tripp relaunched sportsbet with clever marketing techniques that predated the boom in online and mobile betting. He offered money-back specials and promoted a ‘justice’ refund scheme where punters could get their stake back if their team was beaten by a goal. This helped him distinguish his brand from the competition, while also attracting lots of attention from the media.

Sportsbet’s homepage can be a bit cluttered for first-time punters with sliding promotions and many markets on display. However, once you click into a market the relevant information becomes more prominent and less in-your-face. The site is available on desktop and mobile devices, with the main menu accessible at the top of the page. This allows you to quickly access popular betting markets, build a multi or view other features like the blackbook, best bet tips, cash card and more.

One of the most important things to remember when betting is that there are no surefire ways to win. However, if you follow a few key tips, such as ensuring you have a proper bankroll, researching teams and players and seeking advice from respected and successful punters, it’s possible to bet consistently and profitably.

A good place to start is by reading independent/non-partisan reviews of sportsbooks before depositing your money. The more you learn about different types of bets and strategies, the more tools you’ll have in your toolbox. You can use these tools to help you bet smartly and responsibly, while still having fun.